This is another press release that went out in New England for the release of the Cape Cod Life iPad App I recently launched. Snip:
Cape Cod Life Publications debuts iPad app
Cape Cod Life becomes first Cape and Islands lifestyle magazine to introduce app
Mashpee, Mass. (April 7, 2011) – Cape Cod LIFE, the well-known, 32 year-old Cape and Islands lifestyle magazine, introduced its first iPad app this month. The app will bring each issue of the magazine to life on the iPad, along with additional interactive content. Cape Cod LIFE, which is distributed nationwide, becomes the first lifestyle publication on Cape Cod and the Islands to roll out an app for the iPad.
The app is available for free on the iTunes App Store; for more information on the app, visit www.capecodlife.com/ipad. It will allow iPad users complete access to each issue of Cape Cod LIFE and its special editions, including Cape Cod GARDENS and Cape Cod ART. The first issue available for download is the Cape Cod LIFE 2010 Annual Guide, which is accessible for free. Cape Cod LIFE’s sister publication – Cape Cod HOME – will have its own iPad app, which will be launched in late April.
In addition to all of the content from the magazines, the app will provide bonus features such as videos, audio clips, additional photography, recipes and the ability to click through to advertisers and other sites of interest. Each issue will be optimized for easy reading and intuitive scrolling on the iPad screen.
“The app enhances the depth of our diverse offerings and will provide even greater resources for anyone living on or visiting the Cape and Islands, particularly those who don’t have access to newsstands where they would traditionally pick up one of our printed magazines,” says Cape Cod Life Associate Publisher and Editor Susan Dewey. “As the industry evolves and people change the way they find information, we want to be at the forefront. The advent of these new media platforms allows us to deliver even more content and gives our readers more ways to find what they need.”
The new app is just one part of Cape Cod Life’s overall new media strategy. Digital editions, which are online versions of the entire print magazines, are now available on the completely redesigned web site with additional bonus content. Videos featuring cooking demos, gardening how-to’s and interviews will soon be a mainstay on the web site.
In other exciting developments both to Cape Cod Life subscribers and advertisers, an iPhone app featuring the winners from Cape Cod LIFE’s highly anticipated annual “Best of the Cape & Islands” Readers Poll is slated for launch in June 2011.
“We’re constantly designing new mobile-based content and looking to provide information to readers across all platforms,” said Anthony DiSpezio, Cape Cod Life’s Web and New Media Director. “Whether it’s online, on a mobile device, or on Facebook or Twitter, readers will be able to utilize Cape Cod LIFE as a resource for all things Cape Cod and the Islands.”
Cape Cod LIFE is a regional lifestyle magazine that has long captured the historic charm and panoramic beauty of Cape Cod, Martha’s Vineyard, and Nantucket. In addition to the seven issues of Cape Cod LIFE published each year, Cape Cod Life Publications publishes the annual LIFE special editions of Cape Cod GARDENS and Cape Cod ART. Cape Cod HOME is published six times a year.
Cape Cod Life Publications is located in Mashpee Commons in Mashpee, Massachusetts. For more information, visit www.capecodlife.com, like them on Facebook at facebook.com/capecodlife, follow them on Twitter @capecodlife, or download the Cape Cod Life iPad app on iTunes App Store.